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Legends of Showdown · The George Willett years, 1973–2020
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Ted Cogswell

It was his idea: he and George Willett bought the hill in April 1973

Legend of Showdown
Born
21 September 1933, Great Falls
First skied at Showdown
First worked here
co-purchaser of the ski area, April 1973
Years at Showdown
1973–2019
Positions
  • Co-purchaser of the Kings Hill ski area, with George Willett, April 1973
  • Co-owner of Showdown, with George Willett, 1973–2019: the silent partner

What they did


11 entries
  1. Early 1973Put it to George Willett, out of the blue: why don't we buy that place? A week or two later he asked again, and the two of them wrote up an offer
  2. March 1973With George Willett, offered to buy the stock of Ski Lift, Inc., the company that ran Kings Hill, on condition that holders of at least seventy percent accepted
  3. 3 April 1973Confirmed the purchase to the Great Falls Tribune: he and George Willett held 83 percent of the stock
  4. April 1973Told the Tribune the new owners would keep the lifts going for spring skiing as long as they could, and improve the area over the next four years
  5. Easter 1973Thanked by name, with George Willett, in a Helena couple's letter to the Tribune for keeping the lifts running on Easter Saturday and Sunday
  6. May 1973Said he and George Willett now owned more than 90 percent of the stock of Ski Lift, Inc.
  7. 25 October 1973With George Willett, renamed the ski area Showdown
  8. 5 November 1979With George Willett and Tom Sparby, made the case for a ski day in Great Falls sixth-grade physical education; the school trustees voted it in, 4 to 2
  9. September 1997Still George Willett's partner in the Showdown operation, the Great Falls Tribune reported
  10. November 2007Still George Willett's partner: no hand in the day-to-day running, George told Ski Area Management, but a lot of good advice
  11. For years spent his winter weekends skiing at Showdown with his friends and family

In their own words


Ted Cogswell had just started skiing, and he and George Willett had been up a few times together, when one day early in 1973 he said it, kind of out of the blue. Why don't we buy that place? George laughed. About a week later Ted asked if he'd thought any more about it. So George got the numbers from Ski Lift, Inc., the company that had run Kings Hill since 1956, and they put an offer together.

It went to the stockholders that March, and it only counted if the owners of at least seventy percent of the stock signed on. By Tuesday, April 3, they had eighty-three percent, and by May more than ninety. That October the two of them gave the hill a new name, Showdown. George ran the mountain. Ted kept his job in town and came up to ski.

His family had been up Belt Creek long before there was a ski hill. His mother, Eloise Barker, was born in Neihart in April 1907, and her parents, Tekla and David Barker, were pioneer silver miners there. Ted was born in Great Falls on September 21, 1933. He played fullback for the Great Falls High Bison, studied business at the university in Missoula, and married Ann Kovatch of Conrad in the summer of 1955. The Air Force taught him to fly in Texas and kept him on as an instructor at Lubbock until the spring of 1958, when he came home to his father's insurance agency. He flew fighters with the Montana Air National Guard for twenty-two years and retired a lieutenant colonel in 1980. In 1981 he took over the Cogswell Agency, and for a time it was the biggest privately owned insurance agency in Montana. In town he took his turn at the head of the Symphony Association and the Airport Authority.

He was never far from the hill's business. When Showdown sold ten-year season passes in the fall of 1978 to help pay for the new triple chair, the ads said to ask for Ted Cogswell Jr. or George Willett. In November 1979 he went with George and Tom Sparby to the Great Falls school trustees to ask for a day of skiing in sixth-grade P.E., and the board said yes, four votes to two. In 1997 he was an owner and vice president of Showdown, and in 2014 the two of them still owned it together, forty-one years on. George said Ted never had a hand in the day-to-day running of the place, but he gave a lot of good advice.

For years he spent his winter weekends skiing at Showdown with his friends and family. He died in 2019. When Showdown renamed a run for him in 2022, on the hill's 85th birthday, it said there would be no Showdown without Ted's encouragement, his money and his friendship. If you've skied Ted's Tumble, you've skied his favorite run. It used to be called The North Goose.

By Ted Cogswell, Oct 13, 2026

Added by the people who were there